Fox Shows on MySpace

FOX has recently launched a new advertising campaign via MySpace (both under the ownership of Rupert Murdoch's News Corp.) in order to keep interest in the fall lineup of its shows. The fear is that during March Madness and other televised events, interest in shows like 24 and Prison Break will wane and they will lose viewers. To combat this problem, FOX has launched this site http://www.myspace.com/fox on which people can watch full HD-streamed episodes of their favorite shows with the simple, painfree download of the FOX Full Throttle Player. This is just another example of how powerful the Internet is becoming in regards to advertising and its potential. If you were to miss an episode of 24, for example, you would be able to watch it at any time online. People might argue that TIVO does the same thing, but the difference is that this is free. Now since I'm a little weary of "free" stuff because rarely is there not a catch, I wonder if the full throttle player comes with some sort of adware or spyware or if this is just an honest attempt to advertise for the shows. I realize that the shows are free to watch, but I'd like to remind you that in order to watch the show someone has to have purchased that TV, that antenna or cable, and also these shows usually come out on season DVD's. So I would think that the ability to watch the episodes online would decrease future DVD sales as well as increase the show's popularity.